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That is not an easy one to figure out. However, if you are studying within the business area, my guess would be as follows. There are a number of issues that affect the way customers buy goods and services. Culture is one of them. Different cultures may have different needs, wants, and desires. This would affect the way they purchase items. Some cultures may be more practical in their buying habits - which could be based on a number of issues - while other cultures may be very spontaneous in their purchase behavior. The critical issue here is that businesses must mirror (copy) customer behavior if they want to be successful. They must attempt to understand their buying habits and develop a way to satisfy their needs, wants, and desires. Thus, the question is, "Why does culture influence the way people buy." This will be something you must research and evaluate. Much of it could have to do with a cultures, attitudes, belief systems, values, and ethics particular to that culture. Also remember, that while there are overall cultures, there are also sub-cultures within those groups. Well, that's my guess.

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