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I swear I can't find a thing ... but here's an interview:

"Initially, anyone could submit a contribution to eHow. All you had to do to post was register, type in your PayPal account and Social Security number, write your piece and wait for your share of ad revenue.

(Rosenblatt himself has 12 posts on the site, including how to make a great margarita, prepare a grilled cheese sandwich and start a hot nightclub.)

As the site grew, Rosenblatt realized he needed the posts to have more authority. He started a new division, Demand Media, to produce content. Now some 80% of the posts on eHow are produced by Demand, and have "more credibility," he says.

Anyone can still post an article on eHow, and see it on the site within seconds. But Rosenblatt says his team patrols the site, and about 25% of unsolicited posts are pulled down for a variety of reasons.

Demand pays writers a flat fee: Most make either $15 per assignment, or nothing upfront, in exchange for a share of ad revenue.

USA TODAY spoke with several eHow writers, all chosen randomly without Demand's involvement, and they spoke of revenue share for articles ranging from $200 to $2,000.

Felicia Williams, a freelance writer from Upstate New York, says she's written 300 articles for the site, bringing in $3,000 for her efforts.

"Where else can you go, sit in your jammies, write about what you know and get paid for it?" she says.

Unlike traditional writing, there are tricks to figuring out how to pen something that lots of people will want to read online. Freelancers test their ideas first by typing phrases into search engines - and seeing what comes up.

"If I have a thought, first I'll brainstorm for keywords, and target those keywords as I write my article," says Heather Schulte, a freelancer whose day job is in IT for the state of Kansas.

For instance, Schulte wrote recently about credit reports, and began by finding that search terms such as "update credit" and "correcting credit" were used most often. So she used those terms in her piece, knowing it would help it get found in Google searches.

Rosenblatt also pays copy editors, video producers and editors to create content for eHow and the rest of his network.

All told, he says he's paid out $17 million in fees to content creators - including a chunk to himself, $143, for the "Hot Club" piece."

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