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"Weasel word" (or, "anonymous authority") is an informal term for words or phrases that are intended to form an impression that a specific and/or meaningful statement has been made, when only a vague or ambiguous claim has been communicated, enabling the specific meaning to be denied if the statement is challenged.

Bearing that in mind, numerically vague expressions such as "some people", "experts", and "many" can be utilized.

"Many experts agree that some people would benefit greatly by using this product.", for example.

Spurious authority is used, for example, by saying something such as "It has been decided..." without stating by whom.

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8y ago
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9y ago

Maybe, possibly, perhaps, somewhat... Weasel words let us get away with not being specific.

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Q: What are examples of weasel words?
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What can be the effect of a weasel word in an ad?

Weasel words in advertisements (such as "up to 70% off" or "experts agree that..." or "studies have shown...") can sometimes fool people and convince them to buy a product that they would not otherwise want to buy. However, weasel words can also harm a company advertising with them. People can be put off by the use of weasel words, and can form a negative association with the company, becoming less likely to buy their products. In extreme examples where the weasel words are used to mislead, they can result in lawsuits from individuals or punitive action by the Federal Trade Commission for false advertising.


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