What Reasons can be given for the dramatic development of franchising in the US?

Answer 1

The dramatic development of Franchising in the U.S. can be attributed to the rise of consumer culture and the demand for consistency in products and services. Additionally, the post-World War II economic boom created a favorable environment for business expansion, while advancements in marketing and distribution made franchising more effective. The appeal of a proven business model also attracted entrepreneurs seeking lower-risk investment opportunities. Lastly, legal frameworks and support networks for franchisors and franchisees facilitated the growth of this business model.