What is Strategic vs Tactical Decision?

Answer 1

Here is an example of a strategic business decision and a tactical one. We'll make up a company name to facilitate the answer. Kooler Kola only makes one soft drink product called Kola Plus. It is determined by the Kooler Kola Co. that there is not enough cash flow & profit in this product and it needs to do something about it. Kooler makes a strategic decision to broaden its market by adding a new soft drink to its product line. Thus Kooler is making a change in its market strategy by adding a new product. The tactical decision made to implement the strategy change is to create a cherry flavored drink to its product line as there seems to be little competition in the cherry cola markets. So strategy is the overall objective and this is accomplished by the tactic of introducing cherry kola.