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Locating the service firm refers to the strategic process of selecting a physical location for a service business to optimize accessibility and convenience for customers. This involves considering factors such as customer Demographics, competition, foot traffic, and proximity to suppliers or partners. The chosen location can significantly impact the firm's visibility, operational efficiency, and overall success in attracting and retaining clients. Ultimately, effective location selection aligns with the firm's business model and target market.

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2mo ago

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