Domino's pizza 1960 bad decision

Answer 1

In 1960, Domino's Pizza made a pivotal decision to focus on a delivery-only model, which set it apart from traditional pizzerias that emphasized dine-in experiences. While this strategy helped it grow rapidly, it also limited its initial market reach and brand recognition compared to competitors that offered a more diverse dining experience. This decision was risky, as it relied heavily on the emerging demand for fast, convenient food delivery, which could have backfired if consumer preferences had shifted differently. Ultimately, this gamble paid off, leading to Domino's becoming a major player in the pizza industry.