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The macro environment for The Hershey Company can be analyzed through the seven forces:

  1. Economic: Fluctuations in consumer income and spending habits can impact chocolate sales, especially during economic downturns.
  2. Social: Increasing consumer preference for healthier options and sustainable ingredients is prompting Hershey to innovate its product line.
  3. Technological: Advances in production technology and e-commerce have enabled Hershey to improve efficiency and expand its online sales channels.
  4. Political: Trade policies and regulations regarding food safety can affect Hershey's operations and sourcing of raw materials.

These forces collectively shape Hershey's market strategies and operational decisions.

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3mo ago

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