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  1. The company itself (including departments).
  2. Suppliers
  3. Marketing Channel Firms (intermediaries)
  4. Customer Markets
  5. Competitors
  6. Public
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13y ago

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Describe The Difference Between Macro-environment Forces And Micro-environment Forces?

The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and public. The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.


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The industrial marketing environment?

The market environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment - the industry in which a company operates and the industry's market(s). Macro (national) environment - larger societal forces that affect the microenvironment.[1]


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