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Macmillan utilizes various online advertising strategies, including targeted social media campaigns on platforms like Facebook and Instagram to reach specific Demographics. They also employ search engine marketing (SEM) and pay-per-click (PPC) ads to increase visibility for their publications. Additionally, Macmillan engages in content marketing by creating valuable resources and informative articles that resonate with their audience, driving traffic to their website and promoting their books. email newsletters are also a key component, keeping subscribers informed about new releases and promotions.

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1w ago

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