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One important system of marketing psychographic measures is AIOs What do AIOs measure?
Wiki User
∙ 13y ago
AIO's is an acronym for Attitudes, Influences and Opinions once you know that it should be pretty self explanatory what they measure.
Wiki User
∙ 13y ago
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The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. psy·cho·graph·icsn.1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.2. (used with a pl. verb) The data obtained from such study.Source: http://www.answers.com/psychographics?cat=health&gwp=11&method=3&ver=2.3.0.609
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