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The use of Demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. psy·cho·graph·ics
n.
1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
2. (used with a pl. verb) The data obtained from such study.
Source: http://www.answers.com/psychographics?cat=health&gwp=11&method=3&ver=2.3.0.609
What else can I help you with?
Who wrote the book titled Psychographic Segmentation?
There are many books which cover the topic of Psychographic Segmentation. Two of these books include 'Lee and Psychography' by Gamaliel Bradford and 'Psychographic Targeting and Message Customization in Online Advertising by Samuel Smith.
What is informal situation?
Explain the difference between demographic, psychographic, and situational information.
Examples of Market segmentation?
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
What are the elements of market segmentation?
Geographic Demographic Psychographic Product Usage Benefits Derived
The three psychographic dimensions most commonly used in market segmentation are?
"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129
What kind of questions should be included in a survey to be able to do a psychographic segmentation?
To conduct psychographic segmentation in a survey, include questions related to lifestyle choices, values, beliefs, interests, hobbies, personality traits, and attitudes towards specific topics or brands. You may also ask about preferred social activities, media consumption habits, and decision-making processes to gather a more comprehensive understanding of the target audience.
What are the five elements of marketing segmentation?
Geographic Demographic Psychographic Product Usage Benefits Derived
Psychographic segmentation in terms of deodorant?
Psychographic segmentation for deodorants can involve targeting consumers based on their lifestyle, personality, values, interests, and attitudes towards personal hygiene. By understanding these factors, companies can tailor their marketing efforts and product features to appeal to specific consumer segments who have similar psychographic profiles and preferences. This approach can help deodorant brands create targeted marketing campaigns and develop products that resonate with the unique needs and preferences of different consumer groups.
What is the practicle example of psychographic segmentation?
adopting practicalities psycho graphic variables such as life style, attitude, values.
What is the psychographic of Boeing Co?
Boeing Co's psychographic profile may include characteristics such as being innovative, technologically inclined, globally focused, and safety-conscious. Their target audience likely values quality, reliability, and a sense of adventure. They may also prioritize efficiency and sustainability in their business practices.
What does phychographic mean?
Psychographic refers to characteristics of a population relating to their psychological traits, lifestyle choices, values, attitudes, interests, and behaviors. This information is often used in market research and marketing strategies to understand and target specific consumer segments.
Advertising mail shots from golf clubs seeking new member Which type of market segmentation are the clubs practicing?
C. Psychographic
