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The extended marketing mix for Sainsbury's includes the traditional 4Ps—Product, Price, Place, and Promotion—along with three additional elements: People, Process, and Physical Evidence. Sainsbury's offers a wide range of quality products, including groceries and non-food items, at competitive prices. The company emphasizes customer service and staff training (People), ensuring efficient shopping experiences through streamlined processes (Process), and maintaining a clean, inviting store atmosphere (Physical Evidence). Their promotional strategies include loyalty programs and targeted advertising to engage customers effectively.

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2d ago

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The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


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