The extended marketing mix for Sainsbury's includes the traditional 4Ps—Product, Price, Place, and Promotion—along with three additional elements: People, Process, and Physical Evidence. Sainsbury's offers a wide range of quality products, including groceries and non-food items, at competitive prices. The company emphasizes customer service and staff training (People), ensuring efficient shopping experiences through streamlined processes (Process), and maintaining a clean, inviting store atmosphere (Physical Evidence). Their promotional strategies include loyalty programs and targeted advertising to engage customers effectively.
7p's of marketing mix for tourism
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
A) Strenghts of 7 p's marketing mix by Kotler are: -extended version of marketing mix will create more people being responsible for more details of marketing, -analysis can be more accurate, -better focus on customer, - potentially better profits, -more areas of marketing covered -better feel of what works best, B) Weaknesses : - more costfull (more people employed in marketing team- New Look- 49 people), -more time consuming, -any one weak link will have an impact and influence on rest of 7 p's, -
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Place Price price Promotion
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence
Joan Slater Blenkinsopp - Women of 7 children, Works in Sainsburys, London.
7 pm hehe
7 Cs of marketing from a customers point of view : Product: Customer Choice Place: Convenience Price: Cost (to the customer) Promotion: Communication People: Consideration Process: Consistency Physical Evidence: Circumstances Regards, Tapas Ranjan Moharana, Asst. Prof. Marketing, Global Institute of Mangement, Bhubaneswar 09861414662
about 7 30