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Marketing Advertising and Sales

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Van Von

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2y ago
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Cards in this guide (20)
How does a poem differ from poetry

It doesn't a poem is one poem. Poetry is several poems. They are the same.

News stories differ from one news outlet to another because

Reporters are influenced by their own biases when they cover news

What does tone of voice communicate

Nuances in meaning, including emotions

What is the most likely message behind the Adbusters' ad with the Gap logo on the silhouette of a head

Customers should be suspicious of Gap ads. (apex)

I got it wrong so you don't have to

When making an ad you should avoid

Overwhelming viewers

What should you question when you first experience an advertisement

Its intentions

Which part of a print ad is the only part seen by about 70 percent of people

the visual

The target audience of an ad is

The target audience of an ad refers to a group of people falling within the target market of the advertised product or service.

The concept of an ad is it's

The correct answer is: underlying creative idea.

What mouthwash ad that asks the viewer if he or she has ever scared away a date because of bad breath tries to provoke

insecurities and fears

What ad's purpose is to persuade us therefore

C. Our job is to analyze it’s tactics

What does a alisa miller say about britney spears

Cheap

A rhetorical appeal to logic in an advertisement

makes a series of statements to convince the public of the product's superiority.~ Apex

What is the likely reason why adbusters publishes publishes a magazine with spoof advertisements

Add busters wants to encourage consumers to think critically about ads (APEX)

What do the Geico ads that feature a gecko on TV and in online pop-ups exemplify

How advertising campaigns use different forms of

The placement of an embedded image in an ad is an example of


subliminal advertising.

Subliminal advertising relies on the viewer's

subconscious mind

Why do advertisers try to sell products and services by

appealing to emotion character and logic

What dose it mean to spoof an ad

A satirical rendition of an ad.

Why Alisa Miller says news about celebrities like Britney spears is

Cheap (apex)

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