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Jettie Ryan ∙
Wearing a seatbelt while riding in a car.
Technological advancement can come from improved devices or new METHOD
Goods and services
Focus groups Focus groups
to transmit product messages to an audience
Consumers
The GDP is getting bigger
Rational
A car is designed to waste as little fuel as possible.
Rational and subjective
Because of e-commerce, the Internet can often replace shopping malls.
The purchases consumers make indicate their desires to producers.
Doing cost-benefit analysis
YES
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Information is critical for making good decisions
satisfaction