Local SEO Means Local Search Engine Optimization. It is useful when customers try researching for services, any sort of product or a resource which is nearby to them in real-time. Example- If some searches for “jeans”, it would provide broader search results whereas if you search by entering “jeans near me” it would make a huge difference and spot locations providing the product from nearby locations. For getting listed through Local SEO, businesses are advised to keep their “Google My Business Profile” updated.