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☆☆☆☆☆Cards in this guide (8)
Example of bandwagon advertisement
A Bandwagon is a way of advertising BOOM!!!!!!!!!!!!!!!!!!!!!!
Which of these words in an advertisement is most likely to create a negative emotional reaction
Danger
AIDS
Death
Destruction
Filth
Evil
Disease
Bacteria
Poverty
An advertisement that is designed to get the audience to jump to the conclusion that they need a certain product to be safe relies on
an emotional appeal
In order to persuade the audience testimonial advertisements often include
celebrities or experts endorsing a product.
In order to persuade the audience testimonial advertisements often show
celebrities using a certain product.
An advertisement that includes someone saying If you're like me uses which of these persuasive techniques
It uses a technique called "plain folks," which attempts to connect with the average viewer of the advertisement.
Advertisers create media texts primarily in order to
sell products to consumers.
Which of these persuasive techniques relies on the audience inferry that the use of a product will make them as happy as the person in an advertisement
Emotional appeal
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