Is a Luxury Watch a Good Investment in 2026?

My Honest Experience After Getting It Wrong (and Then Right) Five years ago, I bought my first luxury watch, thinking it would be an “investment.” It wasn’t. I walked into a boutique, paid retail, chose a model I liked aesthetically, and assumed brand name alone would protect my money. Two years later, when I tried to resell it, I learned a hard lesson: not all luxury watches are investments. Some are simply expensive purchases. That experience changed how I look at luxury watches today—and why the answer in 2026 is more nuanced than a simple yes or no. What I Learned the Hard Way A luxury watch only becomes an investment when three variables align: Brand demand (not brand fame) Entry price (what you actually paid) Market liquidity (how easily it resells) In 2026, these factors matter more than ever because the watch market has matured. Buyers are smarter, data is transparent, and hype alone no longer sustains value.

Anisha pepagora ∙

Lvl 7

∙ 1d ago