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Marketing Advertising and Sales

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Colby Hessel

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Cards in this guide (19)
You should always read every response before picking an answer on a multiple-choice question because

.Some responses might be very similar to each other.

When answering multiple-choice questions, it's important to read every response before making a choice because

some responses might be more correct than others.

The part of a multiple-choice question that asks the question is known as the

stem

Snob-appeal advertisements try to make the product being advertised seem like a

status symbol.

What kinds of desires are snob-appeal advertisements designed to meet

the desire to be better than other people

What do advertisers want their advertisements to achieve

It totally depends on the what are the client's (advertiser) objectives. Typically its to increase awareness of a product or service. Other objectives include, increase trial usage, increase preference and consideration for a product/service, increase sales, and/or change perception. Typically, though, it is to increase awareness of a product or service. Clients want their advertisements to stand out, to cut through the clutter and to be relevant to consumers who seeking a product/service need.

Which of these phrases is most likely to be spoken by a character in a plain-folks advertisement

"If you're like me . . ."

Having good test-taking skills makes it easier to

demonstrate what you know.

A magazine advertisement that shows a mother father and two children sitting on a couch watching television uses a technique

plain-folks

Snob appeal is a type of

persuasive technique.

For which of the following reasons does snob-appeal advertising succeed in selling products

Some people want to feel superior to others.

Who are the main characters in plain-folks advertisements

ordinary people

Which of these phrases is most likely to appear in a snob-appeal advertisement

feel like the finest fur
Elegant and exclusive

The moon was a golden coin in the untouchable treasure chest of the sky is an example of

The moon was a golden coin in the untouchable treasure chest of the sky is an example of a metaphor.

A television commercial that shows someone sailing a fancy yacht uses which of these techniques

Snob appeal

Words that are opposites are known as

Antonyms

What kind of audience members do snob appeal advertisements work best on

Snob appeal advertisements work best on people who want to feel superior.

Which of these response below contains a qualifier

some students like to study. apex

or

Some of my friends are funny.

What is the meaning and example of personification

personification

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