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Consumer cognitive learning refers to the process by which individuals acquire knowledge and understanding about products, services, and brands through experience and information processing. It involves attention, perception, memory, and reasoning, allowing consumers to evaluate options and make informed decisions. This learning can occur through various means, such as advertising, word-of-mouth, and personal experiences, influencing preferences and behaviors in the marketplace. Ultimately, cognitive learning shapes how consumers interpret brand messages and their overall purchasing decisions.

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