Better company reputation for showing concern in certain issues facing society.
through societal marketing concept companies are helped to enhance their corporate reputation,raise brand awareness,increase customer loyalty,build sales and increase press coverage.
In comparison, societal gain is the goal of social marketing.
It depends what type of organization is performing green marketing. If it is a green company from the beginning then it is merely marketing, but if it is a company normally associated with another product like say insurance, then it is societal marketing.
What are the advantages and diadvantages of undifferenciated marketing strategy
not sure
In comparison, societal gain is the goal of social marketing.
Societal marketing considers not only the demands but also the effects on all members of the public (society) involved in some way when firms meet these demands. The term 'societal marketing' was first coined by Kotler in 1972
s://exe.io/JM142kz
advertanges of indirect marketing
the problems that occur when a company tries to implement the marketing concapt
Marketing evolved from production, product, selling, marketing, societal, to digital and relationship-oriented approaches. #HJSysweb
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.