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Principally by establishing scores of cities on the Greek model (many called Alexandria after himself). These cities were self-governing and had temples, market places, theatres, baths and, for the men, perfume shops. He also married his senior soldiers to Asian women to breed up hybrid populations reared in Greek ways. He also allowed Greek carpetbaggers to gain commercial influence. Even the Jewish aristocracy adopted Greek ways, and even had operations to restore their foreskins so that they wouldn't look mutilated at the baths.

Hellenistic is a modern word used to describe this world he left behind when he died - not Greek below the aristocracy, but a veneer of Greek culture, which progressively returned to other ways as the Hellenistic Kingdoms which his generals carved out for themselves shrank from covering the Middle East and Central Asia to Egypt, Syria and parts of Asia Minor.

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