Barad's hard work and successful marketing campaigns for Barbie and other best-selling dolls helped to bring Mattel back from a brush with bankruptcy in the early 1980s
Jill E. Barad was born in New York, New York in the United States.
yes
it was his dad billy his mom Jill and his sister catelyn his brother James.
both are married - Jayne to Phil Christiansen since 1990, and Chris to American skater Jill Trenary
Yes. He currently lives in Arizona and just lost his beloved wife Jill.
Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company
1990-1992, president
1989-1990, president, girls' and activity toys division; Mattel USA, 1990-1992, president
1982-1983, director, marketing
1992-1997, president and chief operating officer
In 1998 Barad led Mattel into a merger with the Pleasant Company, the maker of the American Girl brand of dolls and clothes
1983-1985, vice president, marketing
1997-2000, chairman, president, and chief executive officer.
Barad's major error in judgment came in 1999, when she led Mattel's acquisition of the Learning Company, a software maker, for $3.5 billion in stock. She expected the purchase to help Mattel cross into the high-tech toy market.
Barad resigned as CEO in 2000 after pressure from shareholders and investors over the company's dismal financial performance and her poor strategic planning.
1985-1986, senior vice president, marketing; 1986-1988, senior vice president, marketing development
1988-1989, executive vice president, product design and development, and executive vice president, marketing and worldwide product developmen