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When did Jill Barad first join Mattel?
Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company
What was Jill Barad's key mistake at Mattel?
Barad's major error in judgment came in 1999, when she led Mattel's acquisition of the Learning Company, a software maker, for $3.5 billion in stock. She expected the purchase to help Mattel cross into the high-tech toy market.
When did Jill Barad leave Mattel?
Barad resigned as CEO in 2000 after pressure from shareholders and investors over the company's dismal financial performance and her poor strategic planning.
When did Jill Barad lead the Mattel Tyco deal?
In 1997 she brokered a merger with Tyco Toys, the maker of Matchbox cars and holder of the primary toy license for the popular television show "Sesame Street."
When was Jill Barad promoted to president of Mattel USA?
1990-1992, president
What were some of Jill Barad's early successes with Mattel?
Barad's hard work and successful marketing campaigns for Barbie and other best-selling dolls helped to bring Mattel back from a brush with bankruptcy in the early 1980s
When was Jill Barad a marketing manager for Mattel Toys?
1982-1983, director, marketing
When was Jill Barad president at Mattel Toys?
1989-1990, president, girls' and activity toys division; Mattel USA, 1990-1992, president
When was Jill Barad COO of Mattel USA?
1992-1997, president and chief operating officer
When was Jill Barad vice president of marketing for Mattel Toys?
1983-1985, vice president, marketing
When was Jill Barad head of Mattel Incorporated?
1997-2000, chairman, president, and chief executive officer.
When was Jill Barad a product manager for Mattel Toys?
In 1995, however, Barad began to market Barbie as a professional role model with the tagline "We Girls Can Do Anything,".
