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When was Jill Barad a marketing manager for Mattel Toys?
1982-1983, director, marketing
When did Jill Barad first join Mattel?
Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company
When was Jill Barad promoted to president of Mattel USA?
1990-1992, president
When did Jill Barad lead the Mattel Pleasant Company merger?
In 1998 Barad led Mattel into a merger with the Pleasant Company, the maker of the American Girl brand of dolls and clothes
When did Jill Barad work for Coty Cosmetics?
Coty Cosmetics, 1976-1977, assistant product manager, marketing; 1977-1978, product manager, marketing
When was Jill Barad COO of Mattel USA?
1992-1997, president and chief operating officer
When was Jill Barad executive vice president at Mattel Toys?
1988-1989, executive vice president, product design and development, and executive vice president, marketing and worldwide product developmen
When was Jill Barad head of Mattel Incorporated?
1997-2000, chairman, president, and chief executive officer.
When was Jill Barad vice president of marketing for Mattel Toys?
1983-1985, vice president, marketing
When was Jill Barad president at Mattel Toys?
1989-1990, president, girls' and activity toys division; Mattel USA, 1990-1992, president
What were some of Jill Barad's early successes with Mattel?
Barad's hard work and successful marketing campaigns for Barbie and other best-selling dolls helped to bring Mattel back from a brush with bankruptcy in the early 1980s
What was Jill Barad's key mistake at Mattel?
Barad's major error in judgment came in 1999, when she led Mattel's acquisition of the Learning Company, a software maker, for $3.5 billion in stock. She expected the purchase to help Mattel cross into the high-tech toy market.
