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When was Jill Barad a marketing manager for Mattel Toys?
IntnlDirofBizBios
1982-1983, director, marketing
Wiki User
∙ 13y ago
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When was Jill Barad a product manager for Mattel Toys?
In 1995, however, Barad began to market Barbie as a professional role model with the tagline "We Girls Can Do Anything,".
When was Jill Barad vice president of marketing for Mattel Toys?
1983-1985, vice president, marketing
What were some of Jill Barad's early successes with Mattel?
Barad's hard work and successful marketing campaigns for Barbie and other best-selling dolls helped to bring Mattel back from a brush with bankruptcy in the early 1980s
When did Jill Barad first join Mattel?
Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company
When was Jill Barad senior vice president at Mattel?
1985-1986, senior vice president, marketing; 1986-1988, senior vice president, marketing development
When did Jill Barad work for Coty Cosmetics?
Coty Cosmetics, 1976-1977, assistant product manager, marketing; 1977-1978, product manager, marketing
When was Jill Barad promoted to president of Mattel USA?
1990-1992, president
When did Jill Barad lead the Mattel Pleasant Company merger?
In 1998 Barad led Mattel into a merger with the Pleasant Company, the maker of the American Girl brand of dolls and clothes
When was Jill Barad COO of Mattel USA?
1992-1997, president and chief operating officer
When was Jill Barad head of Mattel Incorporated?
1997-2000, chairman, president, and chief executive officer.
When was Jill Barad president at Mattel Toys?
1989-1990, president, girls' and activity toys division; Mattel USA, 1990-1992, president
What was Jill Barad's key mistake at Mattel?
Barad's major error in judgment came in 1999, when she led Mattel's acquisition of the Learning Company, a software maker, for $3.5 billion in stock. She expected the purchase to help Mattel cross into the high-tech toy market.
