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Ghana's location was strategically important as it lay between the Sahara Desert to the north and the lush forests to the south, facilitating trade routes across West Africa. This positioning allowed Ghana to control and tax the lucrative trans-Saharan trade in gold and salt, attracting merchants from various regions. Additionally, its access to the Niger River connected it with other trade networks, enhancing its wealth and influence. The kingdom's ability to manage these trade routes contributed significantly to its economic prosperity and power.

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