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In the 1950's and early 60s Sears bicycles were sold under the name " J.C. Higgins" (perhaps a jab at their competitor J.C. Pennys?).
For a while in the later 60's and early 70's, they only bore the "Sears" name.
During this time, many of their "lightweight" bicycles were manufactured by Puch bicycles from Austria, and were of very high workmanship.
About 1973 Sears began offering Huffy bicycles under the name "Free Spirit".
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