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This is the kind of question designed to find evidence of your curiousity and initiative. You would want to demonstrate your interest in the company as well. So as an interviewer I'd want to hear things like

  • researched the company website
  • looked at other internet references on the company
  • spoke to people in the company or who know the company
  • if it has stores or outlets that you had visited them

There is a guide to competency based interviews in the links below

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13y ago

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