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The do not call act has put the responsibility on the marketer to keep a more up to date data list of prospects in their databases. This is great for consumers however for the marketer it has proven to be costly. Database management costs have increased due to this act.

email marketing is heavily impacted due to the abuse of spammers. Companies now must use a different role in their online email communications. Permission based marketing is a proven legal email marketing method however even those communications can be perceived as illegal soliciting by a consumer if the message loses relevance. Marketers must focus heavily on list relevance and targeting.

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