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By having a common goal or enemy that is much desired or feared.

Examples include Hitler's Nazi party in the 1930s which managed to unite Germany with the common aim of making Germany a stronger and more powerful nation. Hitler also made minority groups such as Jews, Gypsies, Slavs and homosexuals its enemies which made the rest of Germany more cohesive as most Germans had little in common with these people.

In gang culture a similar thing is often going on; gangs hate each other and all want to get money, so the people in them work together to do this.

Groups like the Taliban also have a common interest to rid Afghanistan of the British and American troops who occupy parts of the country. Thus they have a common goal to drive the troops away and have a common enemy which is the troops themselves, bolstered by shared religious beliefs.

A more mundane one would be the common goal shared by players of a football team; the aim being to win. As well as a common "enemy" which is the opposing team.

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