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Logistics has gained prominence as a strategic function due to the increasing complexity of global supply chains, which necessitate efficient management to meet consumer demands effectively. The rise of e-commerce has heightened expectations for faster delivery and better inventory management, prompting organizations to optimize their logistics processes. Additionally, the need for cost reduction and sustainability initiatives has made logistics a critical area for fostering competitive advantage. Consequently, companies are recognizing that effective logistics can significantly impact overall business performance and customer satisfaction.

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