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A typical marketing plan includes the following elements:

  • Situational Analysis
  • Market Analysis
  • Competitive Analysis
  • SWOT Analysis
  • Marketing Objectives
  • Marketing Mix
  • Marketing Strategies
  • Action Plan
  • Financial Information
  • Break-Even Analysis
  • Sales Forecast
  • Marketing Budget

These will apply to a reseller as well as a startup or existing business.

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14y ago

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