What is a marketing strategy?

Answer 1

A marketing strategy is a focused plan that outlines how a business will reach and engage its target audience, build brand awareness, and achieve its goals by effectively promoting its products or services.

Answer 2

A marketing strategy is a plan for how a business will promote its products or services to connect with customers, including who they're targeting, what they want to achieve, and how they’ll reach people.

Answer 3

A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.