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Discuss the importance of consumer behavior in marketing?

consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar


What is consumer behavior audit?

Consumer behaviour audit means that to find the product according to need in a proper way


What does a marketing professional do?

A marketing professional's job is to manage the tasks of bringing a service or product to market. Marketing professionals also research products and consumer behavior.


What is the importance of understanding consumer behavior?

Consumer is the most important person. The business revolves around the consumer... So, while operating as a firm, it is essential for the firm to gain the good understanding of it's target market. The more the Consumer Behaviour is learnt the more the needs and wants of the Customers are fulfilled. The Study of consumer behaviour helps us; • To design the optimal product or service for customers. • To determine where the product or Service should be available that would easy for the customers to buy. • To determine what price will the customers give up purchasing product or service? • To determine which method of Promotion would be most effective for getting the customers to buy a product. • It helps in changing the behavior of the consumers. • To improve performance of the organization. • To achieve the organizational objectives


How consumer get product information?

Consumer get product information from advertisements, product blogs, product videos, trade fairs and exhibition, product apps, social media, news paper and magazines, by discussions e.t.c.

Related Questions

Why customer behavior is called consumer behavior?

It's because the customer is the product consumer. I think!?!?!


Discuss the importance of consumer behavior in marketing?

consumer behavior holds a great important in marketing field because if look over the modern philosophy of marketing in that CUSTOMER is treated as the KING, his needs and wants are being studied for making any product, and above that its always been seen while looking for opportunities for a product development that which product is brought most and what are the factors that result in purchase of a product. we can easy understand its importance if we look around our environment. consumer behavior is made up of two words consumer and behavior. consumer is the person who consume the product, he may or may not be a buyer and behavior means the aggregate of all the responses made by an organism in any situation. so consumer behavior means the aggregate of response made by the consumer. It make us know the reasons behind the purchase of a product, and about the various feelings of the customer that are being attached with the purchase of the product. hence we can say that its very importance to study the behavior of your consumers whom you are going to serve through your product. answerd by anjali lakshcar


What is consumer behavior audit?

Consumer behaviour audit means that to find the product according to need in a proper way


What factors must be considered when changing or enhancing a design?

Who will be using the product and who is the target consumer. Will the product appeal to the consumer and how to change the design of the product that make people want to buy the product.


Cognitive model of advertisemtn in consumer behavior?

how the cognitive behavior apply to the consumer in some cases of problem hat faces in multicorporation.and what is the purpose of new launch of clear product.


Which of the following is a way the media influences consumer behavior?

The media influences consumer behavior through advertising, product placement, and endorsements by celebrities or influencers. These tactics can create awareness, shape perceptions, and drive consumer preferences towards specific products or brands.


Impact of television advertisement on consumer behavior to cumetic product?

Impact_of_television_advertisement_on_consumer_behaviour_to_cumetic_productcheck this out http://www.essays.se/essay/a3181a9ffb/


What are ways media influence consumer behavior?

News broadcasts Advertising Product placement. Risk Aversion


Why the consumer behavior is dynamic?

Because needs od the customers are changing according to new development of that product ..


What is the consumer behavior explain with suitable examples and a flow chart the concept of Marketing process?

Consumer behavior is the study of the way consumers respond to or utilize a particular product. The analysis of consumer behavior has become mandatory to marketing strategy. It enables for manufacturers and merchandisers to better direct marketing to a particular group.


What are some ways that the media influences consumer behavior?

The media influences consumer behavior by creating awareness about products and services through advertising, shaping consumer perceptions and preferences through product reviews and endorsements, and influencing purchasing decisions through promotions and deals. Additionally, the media can set trends and create social norms that impact consumer choices and behaviors.


What are some ways media influences consumer behavior?

News broadcasts Advertising Product placement. Risk Aversion