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Explain the shift in business thinking from traditional marketing to relationship marketing?
In general terms what has been happening is the realization that traditional methods of marketing have become less effective and customers have a much larger choice of products and services to choose from. Companies are beginning to understand the value of the customer (and word of mouth) and the need to build solid relationships with them in order that they continue to purchase (or go elsewhere).
This has meant continuing to provide value for the customer even after the sale, with excellent support etc. It has also meant the growth of opt in email marketing via newsletters to keep the customer (or future customer) informed and supported so that not only will they be happy to buy again, but also recommend the product or service they bought to a friend.
What else can I help you with?
How much effort does it take to start an internet marketing business as compared to a real brick and mortar store?
It can be easier because you can tap into a global marketplace, but you will be competing in a saturated market if you don't find a niche. When thinking about starting an internet marketing business, make sure that you are well-qualified to sell your services to businesses that may not have any clue about the differences between internet marketing and traditional marketing.
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
The marketing concept is a new way of thinking about the organizations entire activities?
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)
What is the characteristic of the marketing department era?
In short, during the marketing department era, many companies changed their thinking or purpose from that of manufacturing products to that of satisfying customers
Where can I find the latest trending Business Blogs?
Forward Thinking, HBR.org, New York Times Business Day, The Atlantic - Business, VentureBeat, Business Insider, Forbes
How much effort does it take to start an internet marketing business as compared to a real brick and mortar store?
It can be easier because you can tap into a global marketplace, but you will be competing in a saturated market if you don't find a niche. When thinking about starting an internet marketing business, make sure that you are well-qualified to sell your services to businesses that may not have any clue about the differences between internet marketing and traditional marketing.
What is the difference between a marketing plan and strategic marketing plan?
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
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What creative marketing ideas help reach new client groups?
Attitude is everything in life and in business. Try changing your approach from thinking about clients and start thinking about members. Don't just talk at your customers but rather engage them in a conversation.
Are the people living in a relationship based governance system likely to be unethical in business dealings?
There is no way to know for certain is people living in a relationship based governance system likely to be unethical in business dealings. A person's ethical thinking has nothing to do with where a person lives.
The marketing concept is a new way of thinking about the organizations entire activities?
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)
Who was dramatist who questioned traditional thinking about war?
Euripides
Who dramatist who questioned traditional thinking about war?
Euripides
Who was a dramatist who questioned traditional thinking about war?
epicuras
When you think about a woman is she thinking about you?
Maybe...if you have a relationship of some kind. If she loves you then she probably is thinking about you.
What is traditional animation?
Maybe you're thinking of stop motion?
Who was the dramatist who questioned the traditional thinking about war?
Bertolt Brecht is a notable dramatist who questioned traditional thinking about war in his plays by presenting war in a critical and thought-provoking manner.
