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on tv birds are blue and not black and white!

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Recent trends in advertising of a product?

With the success of the internet and the absurd Old Spice commercials, advertising has changed a bit. A trend towards randomness and "viral" videos/marketing has taken over.


How has advertising changed over the last 10 years?

Over the last decade, advertising has shifted significantly towards digital platforms, with a strong emphasis on social media and targeted online advertising. The rise of data analytics and AI has enabled advertisers to tailor their messages more precisely to specific audiences. Additionally, there has been a growing focus on authenticity and transparency, as consumers increasingly favor brands that resonate with their values and engage in sustainable practices. Overall, the landscape has become more dynamic, interactive, and consumer-driven.


Mixing global advertising with local advertising?

Glocal advertising? In practice this is done by running a major tv campaign all over the world, with slight tweaks on a local level, done by the local offices of the global advertising networks. Typically print advertising is 'left over' to the local agencies.


How much money does under armour spend on advertising?

Under Armour spend over 8million dollars a year on advertising.


What is the difference between competitive advertising and informative advertising?

Competitive advertising focuses on highlighting a product's advantages over its competitors, aiming to persuade consumers to choose it over alternatives. In contrast, informative advertising aims to educate the audience about a product's features, benefits, or uses without directly comparing it to other products. While competitive advertising often employs emotional appeals to influence consumer choice, informative advertising is more fact-based and seeks to enhance consumer knowledge and awareness.