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on tv birds are blue and not black and white!

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Recent trends in advertising of a product?

With the success of the internet and the absurd Old Spice commercials, advertising has changed a bit. A trend towards randomness and "viral" videos/marketing has taken over.


Mixing global advertising with local advertising?

Glocal advertising? In practice this is done by running a major tv campaign all over the world, with slight tweaks on a local level, done by the local offices of the global advertising networks. Typically print advertising is 'left over' to the local agencies.


How much money does under armour spend on advertising?

Under Armour spend over 8million dollars a year on advertising.


What is the difference between competitive advertising and informative advertising?

Competitive advertising focuses on highlighting a product's advantages over its competitors, aiming to persuade consumers to choose it over alternatives. In contrast, informative advertising aims to educate the audience about a product's features, benefits, or uses without directly comparing it to other products. While competitive advertising often employs emotional appeals to influence consumer choice, informative advertising is more fact-based and seeks to enhance consumer knowledge and awareness.


Where might one find CPA advertising services?

For the advertiser who can't afford million dollar advertising campaigns there's the option of doing what's known as "cost-per-action" advertising. It is also a generally more safe route of online advertising overall. There are many services online that offer this. Many "complete this offer today" websites have sprung up over the past few years, however if you're looking to get started you may try out clickbooth or cpanation.