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How is the concept of the value package useful in marketing to consumers and industrial customers?
The concept of the value package is useful in marketing as it encapsulates the total benefits and attributes that a product or service offers, beyond just its price. For consumers, it highlights the emotional, functional, and social value of a product, fostering brand loyalty and differentiation. For industrial customers, the value package emphasizes efficiency, reliability, and ROI, helping businesses justify purchasing decisions. By effectively communicating this comprehensive value, marketers can tailor their approaches to meet the specific needs and preferences of both consumer and industrial markets.
What is the concept where goods are produced without taking into consideration the choices or tastes of customers?
marketing concept
What is conventional marketing?
Conventional Marketing is a Old Concept Of Marketing, It Don't Have Customer Care, Good & Profitable Relation With Their Customers.
What is involved in societal marketing concept?
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
How is the concept of the value package useful in marketing to consumers and industrial customers?
The concept of the value package is useful in marketing as it encapsulates the total benefits and attributes that a product or service offers, beyond just its price. For consumers, it highlights the emotional, functional, and social value of a product, fostering brand loyalty and differentiation. For industrial customers, the value package emphasizes efficiency, reliability, and ROI, helping businesses justify purchasing decisions. By effectively communicating this comprehensive value, marketers can tailor their approaches to meet the specific needs and preferences of both consumer and industrial markets.
What the differences between marketing concept vs societal marketing concept?
marketingmarketing concept hold as that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors doSocietal marketingSocietal marketing concept holds that a company should make good marketing decisions by considering consumers' wants, the company's requirement, consumers' longterm interests, and society's longrun interests
What is the difference between holistic marketing concept and selling marketing concept?
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
How do you set goal for marketing?
Marketing works only on one concept............. perception. The company has to decide what is their objective. what they want the customers to perceive of the product/service. What segment of consumers you want for the product. Once they are answered the goal is set.
When was the marketing concept born?
In 1951 the earth moved. That was the year marketers first embraced the marketing concept. The marketing concept decrees that customers should be the focal point of all decisions about marketing mix variables.
What is the concept where goods are produced without taking into consideration the choices or tastes of customers?
marketing concept
What marketing concept do we use now?
This unnecessarily restrictive and reactive approach to satisfying customers' needs has been supplanted by the relationship marketing concept.
What is conventional marketing?
Conventional Marketing is a Old Concept Of Marketing, It Don't Have Customer Care, Good & Profitable Relation With Their Customers.
What is involved in societal marketing concept?
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
How can technology contribute to the changing needs of customers in the concept of marketing environment?
yes
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
