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What is the difference between absolute differential threshold?
ABSOLUTE THRESHOLD The smallest intensity of a stimulus that can reliably evoke a sensation. EXAMPLE THE IMPACT OF UPWARD PRICE MOVEMENTS ON DAILY HOUSEHOLD GOODS. THIS SHOWS THE IMPORTANCE OF MARKET SEGMENTATION AND THE ASSOCIATED PRICING POLICIES. ================================================== DIFFERENTIAL THRESHOLD. Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold. How do marketers apply the concept of differential threshold or 'just noticeable difference' in their marketing strategy? Explain giving suitable examples. The concept of differential threshold is applied to almost all aspects of marketing strategies. 1.PRODUCTLINE EXTENSION. This concept is applied to the advertising/ promotion of the productline, in order to exploit the strength of the original brand. ------------------------------------------------------------------------------- 2.DISTRIBUTION CHANNELS The marketers' apply the concept of differential threshold in the selection of the distribution channels, for the various products from the same family productgroup. ----------------------------------------------------------------------------------------- 3.PRODUCT PRICING The marketers' apply the concept of differential threshold in the PRICING of the two brands from the same company --like two toothpaste brands from one company. ------------------------------------------------------------------------ 4.PRODUCT PROMOTIONS The marketers' apply the concept of differential threshold in the DEVELOPMENT/ IMPLEMENTATION of the sales promotion programs in two channels to maintain similarity / cost down. -------------------------------------------------------------------------- 5. PRODUCT PACKAGING The marketers' apply the concept of differential threshold in the PACKAGING of the various models of the company products / to create uniform image. ------------------------------------------------------------------------- 6. PRODUCT PERCEPTION/ IMAGE The marketers' apply the concept of differential threshold in the PRODUCT POSITIONING in more than one market segments. ------------------------------------------------------------------------------
How do marketers create wants?
marketers can create wants ? support your ans
What is the difference between a Selling Philosophy and a Marketing Philosophy?
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
Why knowledge of consumer behavior important to marketer?
Knowledge of consumer behavior is important to marketers because it helps them understand what influences customers purchasing decisions. This allows them to tailor their products, services, and marketing strategies to better meet customer needs and increase sales.
Which type of customer do business marketers NOT serve?
which type of customers do business marketers not service
Why is knowledge of demographics important to marketers?
Knowledge of demographics helps marketers better understand their target audience, enabling them to tailor their products, services, and marketing strategies to meet the specific needs and preferences of different consumer groups. This allows marketers to create more effective and targeted campaigns that resonate with their intended audience, leading to higher levels of engagement and conversion. Understanding demographics also helps marketers identify emerging trends and opportunities in the market.
What is the difference of a seller from a marketer?
Marketers shop and Sellers don't, because they sell the stuff not buy it.
What is the difference between absolute differential threshold?
ABSOLUTE THRESHOLD The smallest intensity of a stimulus that can reliably evoke a sensation. EXAMPLE THE IMPACT OF UPWARD PRICE MOVEMENTS ON DAILY HOUSEHOLD GOODS. THIS SHOWS THE IMPORTANCE OF MARKET SEGMENTATION AND THE ASSOCIATED PRICING POLICIES. ================================================== DIFFERENTIAL THRESHOLD. Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold. How do marketers apply the concept of differential threshold or 'just noticeable difference' in their marketing strategy? Explain giving suitable examples. The concept of differential threshold is applied to almost all aspects of marketing strategies. 1.PRODUCTLINE EXTENSION. This concept is applied to the advertising/ promotion of the productline, in order to exploit the strength of the original brand. ------------------------------------------------------------------------------- 2.DISTRIBUTION CHANNELS The marketers' apply the concept of differential threshold in the selection of the distribution channels, for the various products from the same family productgroup. ----------------------------------------------------------------------------------------- 3.PRODUCT PRICING The marketers' apply the concept of differential threshold in the PRICING of the two brands from the same company --like two toothpaste brands from one company. ------------------------------------------------------------------------ 4.PRODUCT PROMOTIONS The marketers' apply the concept of differential threshold in the DEVELOPMENT/ IMPLEMENTATION of the sales promotion programs in two channels to maintain similarity / cost down. -------------------------------------------------------------------------- 5. PRODUCT PACKAGING The marketers' apply the concept of differential threshold in the PACKAGING of the various models of the company products / to create uniform image. ------------------------------------------------------------------------- 6. PRODUCT PERCEPTION/ IMAGE The marketers' apply the concept of differential threshold in the PRODUCT POSITIONING in more than one market segments. ------------------------------------------------------------------------------
Why do marketers study consumer behavior?
Marketers study consumer behavior to understand why people make certain decisions when it comes to purchasing products or services. By understanding consumer behavior, marketers can tailor their strategies to better meet the needs and preferences of their target audience, ultimately leading to more successful marketing campaigns. This knowledge allows marketers to anticipate trends, create effective messaging, and build stronger relationships with customers.
How do marketers create wants?
marketers can create wants ? support your ans
What is the difference between a Selling Philosophy and a Marketing Philosophy?
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
What is the ratio of marketers to engineers at the conference if there are 42 marketers and 18 engineers?
E
When was All Marketers Are Liars created?
All Marketers Are Liars was created in 2005.
Why knowledge of consumer behavior important to marketer?
Knowledge of consumer behavior is important to marketers because it helps them understand what influences customers purchasing decisions. This allows them to tailor their products, services, and marketing strategies to better meet customer needs and increase sales.
Which type of customer do business marketers NOT serve?
which type of customers do business marketers not service
How many pages does All Marketers Are Liars have?
All Marketers Are Liars has 186 pages.
Do marketers have the ability to control your desires?
No, marketers don't have the ability to control the emotions and feelings of people.
