Knowledge of consumer behavior is important to marketers because it helps them understand what influences customers purchasing decisions. This allows them to tailor their products, services, and marketing strategies to better meet customer needs and increase sales.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
Being a marketer it's quite important to know every single node of a consumer. Knowing the pitch and relevancy, a marketer can easily picture out the product / service / what he / she really wants to sell out.
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1) What is the importance of marketing to you as a consumer 2) Briefly discuss how the Marketing concept has contributed to the Modern Practice of Marketing today 3) How does marketing affect the activities of organizations including non-profit 4) What is the beauty of Sales promotion to the consumer and the Organization? 5) What is the most important element of the Marketing Mix? and reasons for answer 6) What is the importance of Consumer behaviour to the Marketer?
For Marketer knowing customer expectation can be very advantageous. In this case -- marketer can know what does customer expect in terms of weight and how much fast the computer should be ( Zone Of tolerance). By using Webler's law (refer to customer behavior book) he can create a distinction between, his and competitors product's weight by eliminating those feature which are undesirable-- It can done by doing cost-benefit analysis (CB Analysis).
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.
Basic things of marketing are following listed. 1. Good infrastructure. 2. Knowledge of multiple language. 3. Good behavior between consumer and marketer. 4. Place of marketing.
Being a marketer it's quite important to know every single node of a consumer. Knowing the pitch and relevancy, a marketer can easily picture out the product / service / what he / she really wants to sell out.
Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon
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a market decided who died
reduce the hassle and increase the benefits associated with the exchange
Trade Marketing DefinitionThe essence of trade marketing is finding out how the retailer thinks and discovering what motivates him. Just like consumer marketing targets the consumer, mapping the consumer's behavior. It is an element of the marketing mix that relate to building demand at the middleman (wholesaler, retailer, distributor) level. For example, a marketer might offer special display allowances and promotional support to retailers in exchange for additional display space.
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