Advertising helps make consumers become informed about available products. Advertisements highlight the features of the product so that customers can understand the benefits to them.
fok you man
the impact of branch image and advertisement on consumer buying behavior
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
women always shop for clothes no matter how broke they are. this is unchangeble
When advertising a consumer packaged product, the focus is often on immediate appeal and quick purchasing decisions, emphasizing convenience, taste, or promotional offers. In contrast, consumer durables require advertising strategies that highlight long-term value, quality, and durability, as these products typically involve higher investment and longer buying cycles. The messaging for consumer packaged goods tends to be more emotional and sensory, while consumer durables may lean towards rational decision-making and detailed product information. Overall, the approach varies significantly based on the purchase frequency and consumer engagement level.
fok you man
-Often leads the consumer to impulse buying -advertising creating an artificial demand above the individual's basic needs
Advertising is about buying the attention of an audience of potential consumers.
the impact of branch image and advertisement on consumer buying behavior
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
women always shop for clothes no matter how broke they are. this is unchangeble
consumer buying increases demand when the supply begins to drop the demand goes up.
Several factors influence the consumer buying decision process, including psychological factors (like perception and motivation), social factors (such as family, friends, and cultural influences), and economic factors (personal income and economic conditions). Additionally, the marketing mix elements—product, price, place, and promotion—play a crucial role in shaping consumer preferences and choices. Personal experiences and situational factors, such as the context of the purchase, also significantly impact decision-making. Overall, these interconnected influences guide consumers through their journey from recognizing a need to making the final purchase.
ROLE OF Personal Selling IN INDUSTRIAL PRODUCTS.-here the marketing communication is used*to inform the customers/ prospects*to create awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decision*to seek commitment*to help to close the sale.--------------------------------------================================ROLE OF Advertising (above and below the line)OF THE INDUSTRIAL PRODUCTS.-here the marketing communication is usedABOVE THE LINE*to MASS inform the customers/ prospects*to create MASS awareness*to present the product*to influence the customer*to sell benefits*to help the customer to make the buying decisionBELOW THE LINE*to physically present*to make it visible at the point of sale.*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions*to display and promote*to merchandise the product------------------------------------------------------------------------------ON THE RETAIL FLOOR ----INDUSTRIAL PRODUCTSROLE OF Sales Promotion-here the marketing communication is used*to inform the customers*to physically present*to influence the customers*to help the customers to feel the product*to help the customer to make the buying decision*to offer consumer incentives*to help the final transactions--------------------------------------------ROLE OF Direct Mail ---INDUSTRIAL PRODUCTS-here the marketing communication is used*to inform*to talk to individuals*to focus on niche market*to inform the decision makers directly*to advertise cost efficiently*to promote selected market segments*to contact individuals for one-to-one marketing--------------------------------------------------------------------==================================================How does it compare to consumer product promotion.1.CONSUMER PRODUCTS-appeals to the consumer emotions.-appeals to the consumer desires.-influences the buying decisionswith benefits feelings.2.INDUSTRIAL PRODUCTS-appeals to the consumer benefits.-appeals to the consumer ownership.-influences the buying decisionswith the usage values.
I don't know that's why I need help...
When advertising a consumer packaged product, the focus is often on immediate appeal and quick purchasing decisions, emphasizing convenience, taste, or promotional offers. In contrast, consumer durables require advertising strategies that highlight long-term value, quality, and durability, as these products typically involve higher investment and longer buying cycles. The messaging for consumer packaged goods tends to be more emotional and sensory, while consumer durables may lean towards rational decision-making and detailed product information. Overall, the approach varies significantly based on the purchase frequency and consumer engagement level.
The main elements of the consumer revolution included an increase in disposable income, expansion of credit and installment buying, growth of advertising and marketing strategies, and the emergence of a consumer culture focused on material goods and personal consumption.