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well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
How the elements of marketing mix are implemented
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
The marketing mix is traditionally defined by the 4 Ps: Product, Price, Place, and Promotion. However, the extended marketing mix for services includes three additional Ps: People, Process, and Physical evidence, totaling 7 Ps. In some frameworks, additional elements such as Packaging, Positioning, and Performance are included, leading to concepts like the 72 Ps, which encompass a broader range of marketing strategies and considerations. These elements collectively help businesses create, communicate, and deliver value to their customers.
maybe someone should answer this question
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
How the elements of marketing mix are implemented
please help me to find the answer of this question
The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.
This Concept relates to the issue of dividing the marketing budget optimally over the elements of marketing mix
The marketing mix refers to the choices that are available to an organization or a company regarding the marketing or promotion of its services or products. One of the advantage of the marketing mix is that it gives the organization a standard for allocating resources.
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
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maybe someone should answer this question
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One of the most important parts or elements in Marketing is missing in the Marketing Mix. It's targeting or "People, in the Nine P's of Marketing. The Marketing Mix includes Product, Price, Promotion and Place but does not include "People" or Targeting. Add STP and you have Segmentation, Targeting and Positioning.
A marketing mix is a planned mix-up of the product's marketing plan which includes: place, promotion, product and price. These elements are adjusted until just the right combination is found. It must meet customer needs and generate the maximum income.