Frito-Lay likely chose TV as a medium for its promotional message due to its wide reach and ability to target specific Demographics through programming selection. TV also offers visual and auditory stimulation, allowing for impactful storytelling and brand recognition. Additionally, TV advertising provides opportunities for repeated exposure to the message, reinforcing brand awareness among consumers.
Frito-Lay likely chose television as a medium for its promotional message due to its broad reach and ability to engage a wide audience effectively. Television combines visual and auditory elements, making it an impactful platform for showcasing the brand's products and creating memorable advertisements. Additionally, the high viewership of TV can enhance brand recognition and drive consumer interest, making it a strategic choice for promoting Frito-Lay's snacks.
Economic factor, Technological factor,Political/professional factor, and Sociological factor are the four.
Advertising is generally divided into two categories viz., Above the Line (ATL) and Below the Line (BTL). ATL is the usage of mass media for advertising, which includes television, radio, internet and print media (including newspapers). The benefits of ATL is that the general public is made aware of the products that are on offer. It is very helpful for product and brand awareness. The main benefit from this form of advertising is the reach - you will be able to communicate your message to a large group of people without a lot of effort while the tricky factor remains the cost to sale ratio, which would be extremely difficult to measure. BTL is a more personalised approach to advertising. This form of advertising is carried out after the identification of the Target Group. Although the cost of advertising per person may be higher (eg. organising promotional events, sending brochures, making telephone calls and sending emails) to targeted customers, not randomly but through some understand of their behaviour. For instance, a chocolate company targetting kids between 10-15 would conduct promotional campaigns in schools or amusement parks or some other place where kids of that age group frequent. Personally I believe this can be measured as many popular stores have some sort of a loyalty program.
Television is the main factor that can change the consumer taste and preferences. People are influenced by the TV commercials.
Rate of depriciation
what factor caused colonists to decide to use african slaves
The year they auditioned - 2008.
Party Identification
The attack on Pearl Harbor was the factor that made the United States decide to enter the war.
Any race is eligible to win The X Factor. The public vote to decide who the winner is.
No, the interval can not be changed. The computers factor in many variables to decide when the change oil message appears.
The producers of the show decide the categories given to the judges.
yes... mosquitoes do not factor in a human's diet before they decide to bite.
the size of the message that is being sent
Nicole Scherzinger, a judge on X-Factor
you have to go on twitter and find famous people and they'll text you back.
They didn't decide to be a band at bootcamp on the x factor they couldn't be put in to the boys group so simon decided to put them together and put them into the groups category.