0
Audience -- Different audiences will respond to different media. You need to establish credibility proportionate to the your product and your audience. An investment banker needs to make presentations in person, while a housekeeper can post a photocopy flyer on a bulletin board.
These are extreme examples, but consider how your audience may interpret your company and/or product based on the media you choose.
Message -- Do you want your audience to buy immediately, or do you need to prepare them to buy over time? Impulse items can be sold with quick hits, such as e-mail blasts or infomercials. Long-term products such as automobile insurance or laundry detergent have to reinforce the message over time with new or existing customers. Television or billboards may be more appropriate here. Problem-solving messages such as Plumbing services or swimming pool installations would call for search engine marketing or telephone directories.
ROI -- Tracking Return on Investment, ROI, is critical. Products with narrow margins need to focus on attracting the masses. Products that have high profit per sale can take a key account approach. Choose your advertising based on budget, profit margin per unit, dollars per average sale and time required for results.
What else can I help you with?
What is the factors in choosing the location?
Choosing a location involves several key factors, including accessibility, market demand, and competition. Accessibility ensures that customers and suppliers can easily reach the site, while market demand assesses the potential customer base for the product or service. Competition analysis helps determine whether the location is saturated or offers opportunities for differentiation. Additionally, consideration of costs, zoning regulations, and local demographics can significantly influence the decision.
What does Media may be target groups or stakeholders mean?
"Media may be target groups or stakeholders" refers to the idea that media organizations can serve specific audiences or entities that have a vested interest in their content. Target groups are defined demographics that consume media, while stakeholders include individuals or organizations that can influence or are affected by media operations, such as advertisers, government bodies, or community leaders. Understanding these relationships is crucial for effective communication and engagement strategies.
What are 4 steps of media planning?
The four steps of media planning typically include: Research and Analysis: Understanding the target audience, market trends, and the competitive landscape to inform media choices. Setting Objectives: Defining clear, measurable goals for the media campaign, such as brand awareness, reach, or conversions. Media Strategy Development: Selecting the appropriate media channels and formats to effectively reach the target audience while considering budget and timing. Execution and Evaluation: Implementing the media plan and continuously monitoring its performance to make adjustments and optimize results based on feedback and data analysis.
What are factors affecting self image?
Self-image is influenced by various factors, including social interactions, cultural background, and personal experiences. Media portrayals and societal standards of beauty can shape perceptions and expectations, while feedback from peers, family, and authority figures can reinforce or diminish self-esteem. Additionally, individual traits such as personality and resilience play a role in how one perceives themselves. Life events, both positive and negative, also contribute significantly to the development of self-image.
What are the factors to be consider while selecting an appropriate channel of distribution?
cost nature of the product if its perishable or durable distance
What are some important factors to consider when choosing a bassinet mattress cover for your baby's safety and comfort?
When choosing a bassinet mattress cover for your baby, consider factors like the material's breathability, firmness, waterproofing, and ease of cleaning. These factors can help ensure your baby's safety and comfort while sleeping.
What are some important factors to consider when choosing a lower crib mattress for your baby's safety and comfort?
When choosing a lower crib mattress for your baby, consider factors such as firmness, size, breathability, waterproofing, and certifications for safety standards. These factors can help ensure your baby's safety and comfort while sleeping.
What are the most important factors to consider when choosing a bike seat for a woman?
When choosing a bike seat for a woman, it is important to consider factors such as the seat width, padding level, shape, and cutout design. These factors can help ensure comfort and support while riding, reducing the risk of discomfort or pain.
What are the most important factors to consider when choosing a comfortable bicycle seat for women?
When choosing a comfortable bicycle seat for women, it is important to consider factors such as the width and shape of the seat, padding and cushioning, the material of the seat, and proper bike fit. These factors can help prevent discomfort and pain while riding.
What are some important factors to consider when choosing a bicycle water bottle holder?
When choosing a bicycle water bottle holder, consider factors such as compatibility with your bike frame, material durability, ease of access while riding, and secure attachment to prevent bottle loss.
What are some important factors to consider when choosing an outdoor bike storage bag?
When choosing an outdoor bike storage bag, consider factors such as durability, weather resistance, size and capacity, security features, and ease of installation and use. These factors will help protect your bike from the elements and theft while providing convenient storage.
What are the most important factors to consider when choosing motorcycle bike helmets?
When choosing a motorcycle helmet, consider factors like safety certifications, fit and comfort, helmet type (full-face, open-face, etc.), ventilation, and visibility features. These factors can help ensure maximum protection and comfort while riding.
What are some important factors to consider when choosing a bicycle water bottle cage?
When choosing a bicycle water bottle cage, consider factors such as material durability, weight, compatibility with your bike frame, ease of access while riding, and secure attachment to prevent the bottle from falling out.
What are some important factors to consider when choosing a bike light attachment?
When choosing a bike light attachment, consider factors such as brightness level, battery life, mounting options, durability, and visibility features like flashing modes or side visibility. These factors can help ensure your safety and visibility while riding in various conditions.
What are some important factors to consider when choosing a bassinet pad for your baby's sleeping comfort and safety?
When choosing a bassinet pad for your baby, consider factors like firmness, breathability, waterproofing, and size compatibility with the bassinet. These features can help ensure your baby's comfort and safety while sleeping.
What factors should I consider when choosing the right size for bikes?
When choosing the right size for a bike, consider factors such as your height, inseam length, and riding style. It's important to ensure that the bike frame is the correct size for your body to ensure comfort and proper fit while riding.
What are some important factors to consider when choosing a bike water holder?
When choosing a bike water holder, consider factors such as the material, size, mounting options, and compatibility with your bike frame. Look for a durable and lightweight holder that securely fits your water bottle and is easy to access while riding.
