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Audience -- Different audiences will respond to different media. You need to establish credibility proportionate to the your product and your audience. An investment banker needs to make presentations in person, while a housekeeper can post a photocopy flyer on a bulletin board.
These are extreme examples, but consider how your audience may interpret your company and/or product based on the media you choose.
Message -- Do you want your audience to buy immediately, or do you need to prepare them to buy over time? Impulse items can be sold with quick hits, such as e-mail blasts or infomercials. Long-term products such as automobile insurance or laundry detergent have to reinforce the message over time with new or existing customers. Television or billboards may be more appropriate here. Problem-solving messages such as Plumbing services or swimming pool installations would call for search engine marketing or telephone directories.
ROI -- Tracking Return on Investment, ROI, is critical. Products with narrow margins need to focus on attracting the masses. Products that have high profit per sale can take a key account approach. Choose your advertising based on budget, profit margin per unit, dollars per average sale and time required for results.
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What does Media may be target groups or stakeholders mean?
"Media may be target groups or stakeholders" refers to the idea that media organizations can serve specific audiences or entities that have a vested interest in their content. Target groups are defined demographics that consume media, while stakeholders include individuals or organizations that can influence or are affected by media operations, such as advertisers, government bodies, or community leaders. Understanding these relationships is crucial for effective communication and engagement strategies.
What are the factors to be consider while selecting an appropriate channel of distribution?
cost nature of the product if its perishable or durable distance
What is international media strategy?
International media strategy refers to the planning and execution of communication efforts that target audiences across multiple countries and cultures. It involves understanding the diverse media landscapes, cultural nuances, and regulatory environments of different regions to effectively convey messages. The strategy aims to create a cohesive brand presence while adapting content to resonate with local audiences, ensuring effective outreach and engagement on a global scale. Ultimately, it seeks to leverage various media platforms to build relationships and enhance brand visibility internationally.
What are the various factors to be considered while development of new product for international markets?
Various factors to consider when developing new products for international markets are determine whether there is a market for your product, consider a partnership to help with costs, and product adaptation.
What are the factors that have shaped the new marketing landscape?
The new marketing landscape has been shaped by several key factors, including the rise of digital technology, which has transformed consumer behavior and expectations. Social media platforms have enabled direct engagement between brands and consumers, fostering authentic relationships. Additionally, the increasing importance of data analytics allows for personalized marketing strategies, while concerns over privacy and ethical considerations are influencing how brands communicate and connect with their audiences. Finally, the shift towards sustainability and social responsibility is driving brands to align their values with those of their customers.
What are some important factors to consider when choosing a bassinet mattress cover for your baby's safety and comfort?
When choosing a bassinet mattress cover for your baby, consider factors like the material's breathability, firmness, waterproofing, and ease of cleaning. These factors can help ensure your baby's safety and comfort while sleeping.
What are some important factors to consider when choosing a lower crib mattress for your baby's safety and comfort?
When choosing a lower crib mattress for your baby, consider factors such as firmness, size, breathability, waterproofing, and certifications for safety standards. These factors can help ensure your baby's safety and comfort while sleeping.
What are the most important factors to consider when choosing a bike seat for a woman?
When choosing a bike seat for a woman, it is important to consider factors such as the seat width, padding level, shape, and cutout design. These factors can help ensure comfort and support while riding, reducing the risk of discomfort or pain.
What are the most important factors to consider when choosing a comfortable bicycle seat for women?
When choosing a comfortable bicycle seat for women, it is important to consider factors such as the width and shape of the seat, padding and cushioning, the material of the seat, and proper bike fit. These factors can help prevent discomfort and pain while riding.
What are some important factors to consider when choosing a bicycle water bottle holder?
When choosing a bicycle water bottle holder, consider factors such as compatibility with your bike frame, material durability, ease of access while riding, and secure attachment to prevent bottle loss.
What are some important factors to consider when choosing an outdoor bike storage bag?
When choosing an outdoor bike storage bag, consider factors such as durability, weather resistance, size and capacity, security features, and ease of installation and use. These factors will help protect your bike from the elements and theft while providing convenient storage.
What are the most important factors to consider when choosing motorcycle bike helmets?
When choosing a motorcycle helmet, consider factors like safety certifications, fit and comfort, helmet type (full-face, open-face, etc.), ventilation, and visibility features. These factors can help ensure maximum protection and comfort while riding.
What are some important factors to consider when choosing a bicycle water bottle cage?
When choosing a bicycle water bottle cage, consider factors such as material durability, weight, compatibility with your bike frame, ease of access while riding, and secure attachment to prevent the bottle from falling out.
What are some important factors to consider when choosing a bike light attachment?
When choosing a bike light attachment, consider factors such as brightness level, battery life, mounting options, durability, and visibility features like flashing modes or side visibility. These factors can help ensure your safety and visibility while riding in various conditions.
What are some important factors to consider when choosing a bassinet pad for your baby's sleeping comfort and safety?
When choosing a bassinet pad for your baby, consider factors like firmness, breathability, waterproofing, and size compatibility with the bassinet. These features can help ensure your baby's comfort and safety while sleeping.
What factors should I consider when choosing the right size for bikes?
When choosing the right size for a bike, consider factors such as your height, inseam length, and riding style. It's important to ensure that the bike frame is the correct size for your body to ensure comfort and proper fit while riding.
What are some important factors to consider when choosing a bike water holder?
When choosing a bike water holder, consider factors such as the material, size, mounting options, and compatibility with your bike frame. Look for a durable and lightweight holder that securely fits your water bottle and is easy to access while riding.
