Psychographic segmentation is the practice of dividing groups via particular psychological traits for the purpose of marketing to these markets. Segmentation takes place via consumer lifestyle, personality, or social class. An example would be a company needing to market gold Golf clubs to a specific golfer belonging to an expensive membership based country club.
Geographic Demographic Psychographic Product Usage Benefits Derived
Geographic Demographic Psychographic Product Usage Benefits Derived
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.
"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
There are many books which cover the topic of Psychographic Segmentation. Two of these books include 'Lee and Psychography' by Gamaliel Bradford and 'Psychographic Targeting and Message Customization in Online Advertising by Samuel Smith.
Geographic Demographic Psychographic Product Usage Benefits Derived
Geographic Demographic Psychographic Product Usage Benefits Derived
Physiographic segmentation is a marketing strategy that divides a market into segments based on physical or geographical characteristics such as climate, terrain, or natural resources. This allows companies to tailor their products or services to meet the specific needs and preferences of different geographic areas or regions.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.
adopting practicalities psycho graphic variables such as life style, attitude, values.
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
To conduct psychographic segmentation in a survey, include questions related to lifestyle choices, values, beliefs, interests, hobbies, personality traits, and attitudes towards specific topics or brands. You may also ask about preferred social activities, media consumption habits, and decision-making processes to gather a more comprehensive understanding of the target audience.
5 types of market segmentation include :- Behavioral Segmentation Psychological Segmentation Demographic Segmentation Geographic Segmentation Firmographic Segmentation
C. Psychographic