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A market segment for Pampers includes new parents, particularly those with infants and toddlers. This segment is characterized by a focus on convenience, comfort, and reliability in diapering products. Additionally, Pampers targets health-conscious parents who prioritize the skin safety and absorbency of diapers for their children. The brand often tailors its marketing strategies to appeal to specific Demographics, such as millennials and Gen Z parents, who may value eco-friendly options and innovative features.

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2w ago

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