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Promotion administration refers to the strategic management of promotional activities within an organization to effectively communicate and market products or services. It involves planning, executing, and evaluating promotional campaigns across various channels, such as advertising, public relations, and sales promotions. The goal is to enhance brand awareness, drive sales, and engage target audiences while ensuring that promotional efforts align with overall business objectives. Effective promotion administration requires coordination between marketing teams, budgeting, and assessment of campaign performance to optimize results.

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3w ago

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