answersLogoWhite

0

Customers value an IT service when they see a clear relationship between that IT service and the business value that they need to generate. In the past, both IT and business management have been very poor at understanding this link. IT has often known all about the costs of components, but not the cost of providing a service that the business understands, and the business has been unable to make value-based decisions about the worth of such solutions.

Value is created through two components:

• Utility - Value in the form of what the customer gets from the service. This will either be from providing new business lines or from the relaxation of existing constraints on the customer's ability to achieve their desired outcomes. Utility is about what the product or service does, determining whether it is 'Fit for purpose'.

• Warranty: Value in the form of how this 'utility' is delivered to the customer. This is seen as the positive effect of the service being available when and where it is required, in sufficient capacity to meet the business needs, and being sufficiently reliable in terms of continuity and security for it to be depended on (i.e. it is 'Fit for use').

User Avatar

Wiki User

13y ago

What else can I help you with?