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Symbolic consumption occurs when a consumer purchases or uses a product as a result of emotional driving factors as opposed to functional driving factors.
The term is used to describe the phenomenon whereby people consume to reflect their sense of self identity. A common example is clothing from premium brands - people consume these products not because of their high quality or the material that they are made from but for the effect the items have on the individuals public self image (See the Johari Window - http://seerhearttarotreadings.com/wp-content/uploads/2011/08/johari-window.jpg).
This concept is strongly linked to the theory of processions. For more information see Belk's 1988 paper on the Extended Self.
What else can I help you with?
Business marketing does NOT include goods and services that?
if they are used for personal consumption.
What is the role of middleman in distribution in channel in business?
the role of middleman in distribution is to get porduct to consumption unit.
What is the dysfunction of media promotion of product consumption according to the functionalist perpective?
increasing awareness of environmental issues.
Consumer consumption was encouraged by the extensive use of advertising and the use of and ndash a practice that allowed a product to be purchased using credit provided by the retailer.?
Consumer consumption was encouraged by the extensive use of advertising and the use of __________ - a practice that allowed a product to be purchased using credit provided by the retailer.
What are the three important steps needed to recover the potentially lost customer?
1) Feel their pain 2) Do all you can do to resolve the problem 3) Offer "symbolic atonement"
What are some ways to apply the basic consumptions of the symbolic interactionist perspective to shopping and consumption?
some ways to apply basic consumption of the symbolic interactionist perspective to shopping and consumption
Is sawdust symbolic of something?
Sawdust is symbolic of the damage and waste that is necessary in creation. In order for a piece of furniture, structure or anything to be created, there will always be consumption.
How do you make a sentence using the word symbolic?
That is a symbolic victory. The eagle is symbolic of victory.
What was the roman symbolic of?
You need to specify what is it that is symbolic.
What makes something symbolic?
If something is special to you it is symbolic.
What is Argentina's symbolic animal?
the symbolic animal is the puma.
On a crossword puzzle what is the answer to a symbolic story?
A symbolic story is an allegory.
What is the symbolic tree for Easter?
The Palm tree is symbolic of Easter.
Symbolic representation of concepts or variables?
Symbolic logic or algebra.
When was The Symbolic Species created?
The Symbolic Species was created in 1997.
What is a sentence with symbolic?
The US flag is a symbolic symbol for our country.
What is a sentence for symbolism?
I like totally found a word for the symbolism of hieroglyphics.
