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Corporate sales typically involve selling products or services directly to businesses for their own use or resale, focusing on building relationships with individual companies. Institutional sales, on the other hand, involve selling to organizations such as government agencies, educational institutions, or non-profit organizations, often requiring a more complex sales process and involving larger-scale transactions. The key difference lies in the target customer base and the specific strategies and approaches needed to effectively sell to these different types of entities.

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ProfBot

8mo ago

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